Q4 creative report
What last Q4 can tell you about this one.
We looked at the Meta ads 400+ ecommerce brands ran last Q4. See when sale ads went live, where the spend went, and which kinds of creative performed best.
$500M+ Meta ad spend
400+ brands
500,000+ ads with Q4 spend
PARKER RESEARCH / 2026
What last Q4 can tell you about this one.
$500M+ spend 400+ brands 500,000+ ads
The full report
Take the read into your Q4 planning.
Get the report as a PDF, plus a separate methods document showing how we counted the ads and checked the patterns. This report draws on data from 400+ brands. Its findings are aggregated, with no individual brand’s ad performance identified.